eMarketing
It's a sad fact that some of the most technical, highly usable and ultra accessible web sites are seen by very few people and don't achieve their full potential, the reason? In today’s competitive on-line environment it's imperative that organisations understand the needs of their target audience. Sometimes it's better to keep things clear and simple.
What we do
Q-Tec possess over a decade of eMarketing expertise and can help you formulate an eMarketing strategy built for success. From campaign planning to execution and monitoring, we will work with you to gain return on your investment for every marketing pound spent on-line.
Benefits
By taking a results orientated, response driven approach we'll help you identify where your most valuable customers are on-line, gain visibility for your organisation and promote interactions. Our approach focuses on return on investment and provides your organisation with a crucial competitive advantage.
How we do it?
We have expertise covering the following key traffic generation areas:
- Search Engine Marketing – Pay-per-Click and Search Engine Optimisation
- eMail Marketing – campaign planning, execution and measurement
- Social Media Marketing - social media network and channel eMarketing
- Digital Advertising – media and campaign planning & execution
- ePR - online Public Relations strategy planning and execution
We can also help you develop an eMarketing strategy, from planning through to execution and offer flexible service options ranging from managed service through to individual campaign solutions.
A little note about SEO
Whenever conference speakers get all excited about search engines, or when yet another fly-by-night company calls us about "ess eey ooh" we can't help but grin. It's not because we're smug, it's just that we've been working in our industry for over 15 years, every now and again something new comes along and catches people's imagination. It's genuinely a good thing.
We're all for enthusiasm, but it's hard not to be sarcastic when certain claims are made :
- We will make you number one when people type your search term
- We will get you listed above all your competitors
- We will give you free links on our own exclusive high-ranking web site
- We will feature you on blogs and will use social networks to gain you top ranking
We'd love to be able to click our fingers and make all your wishes come true, but to be honest we don't have magic fingers, or a magic wand. We're not even alchemists, though we have discovered there's really only one recipe to make your way to the top of the list in the various search engines. You need a plan, a longer-term strategy, and we can help you with this. There will be bullet lists, though they'll be referring to constructive tasks and procedures rather than arbitrary claims.
Search Engine Optimisation requires a lot of time investment. The position at which you appear reflects not only relevance, but popularity too. You can't manufacture genuine popularity over night, you need to nurture your web site, your blog, your facebook page and allow them to each gain steady momentum.
Next time you hear an excitable speaker use the term "SEO" in the context of something happening immediately and without your involvement, think lead into gold, think magic wands and fairy dust.
If you'd really like to improve your brand awareness, sales or visitor numbers, roll up your sleeves and give us a call.
