Retro or no-go, send an email fax
A quick one, to be filed under strange but true for sure. I received an email today from a company offering me a service which transfers any email into a fax in real time and sends it out. Wow. Sure it’s possible this email was actually sent from the 1980′s when faxes were as popular as Teen Wolves and Charlie Sheen, but really?
Quite often we’re asked by disinterested call centre staff, the ones given the onerous task of “checking your information for our database”, if we have a fax number, to which we usually respond “no, we have email these days”.
Just the thought of the mangled mess someone would receive if sent a HTML email through their fax machine makes me shudder. What next? Is someone going to offer a service to conveniently transfer all my mp3s to wax cylinder?
Mr music, good luck with that!
According to The Guardian, the music industry has “realised” it’s beating a dead thing with a particularly large stick, when relying on old ways of marketing to teenagers. In the past pre-releases of singles have made their way to radio stations well in advance of the CD or mp3 download being available for purchase. In many cases, the only way to obtain an early release of a track was to download it from a file-sharing network, which apparently the record industry doesn’t appreciate (take note kids!).
So, in order to right the balance on this issue they’ve decided to make the recordings available for purchase at the same time as sending things off to the radio stations … pure genius. Might I also suggest making download mp3s a heck of a lot cheaper? Maybe even free in some cases for promotional purposes? Whilst I’m at it, might I also suggest artists are allowed to release stems so remixers can get involved and enjoy music from popular artists in new ways? Oh wait, I’m a radical…sorry.
For the full article, read it here.